Football fans everywhere rejoice with the release of the latest Art, Copy & Code project from Google: the Madden GIFERATOR. During every NFL game, this gift from the football gods will create a live stream of memes triggered by the real-time game action using Madden animations for immediate social sharing. The GIFERATOR will also feed ads on sports and gaming related apps and sites across the Google Network fueling fires nationwide.

Clear your afternoon schedule. Click on the image above. »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»>»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»>»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»>»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»>Thank (blame) artist Andrew Benson for the minutes/hours/days spent mesmerized. #Melter

As wearable tech and smart clothing continue to storm the marketplace, a surge in fabric innovation promises new and exciting textile development. Imagine a simple workout shirt, embedded with circuitry and sensors, so durable that after a million cycles of washing it remains fully functioning and completely un-stretched of faded. Oh, and it’s bulletproof. Check out the not-so-futuristic wonder behind this tech.

This year, the price of admission to New York Fashion Week is, well, FREE!’s NYFW channel will work with humans and data alike to actively curate content from a multitude of online and offline media resulting in a killer feed of all the week’s activity. Launched in March, is quickly building a following for its unique content aggregation and narrowly-focused approach to dedicated channels. Oh, and it’s awesome.

In an effort to amp up social influence, Netflix is making it easier (and more comfortable) than ever to share recommendations and realtime commentary with your Facebook friends privately. What once was a “share all or share nothing” feature on Netflix now grants users the real-time flexibility to recommend one show at a time—without public proclamation of your recent Gossip Girl addiction.

Recent NYU grads have produced the first native “TV” series to appear on Instagram. In a world where the average adult attention span is eight seconds, Artistically Challenged leverages disciplined editing, quality production and mindful content presentation to keep its audience engaged for the “long haul” of all thirty-two 15-second episodes. A testament to a few consumer engagement golden rules: Know your audience, quality over quantity and less is more. 

Texting is Tacky. Calling is awkward. And email is old. Somebody—part-app, part-social engagement experiment—allows you to send a friend a message not directly, but to another Somebody user nearest him or her. This user (stranger) then acts as your stand-in, verbally delivering your message to the friend to whom you wish to communicate. Why be direct when you have can somebody else do it for you?

This week the Internet’s collective mind was blown when Sanrio, the makers of Hello Kitty, confirmed that “Hello Kitty is not a cat.” A staple within global popular culture, and the focus an art + fashion retrospective at the Japanese American National Museum in October, Kitty is actually named Kitty White with a full back story. She is a Scorpio. She loves apple pie. She is a twin. And she is the daughter of George and Mary White. Life as we know it will never be the same.

When it comes to social advocacy, creative leverage and innovation is critical to make a market splash. A campaign in support of the World Animal Protection, does just that with a life-size, 3-D printed, elephant-shaped petition in Amsterdam. With each online signature, the out-of-home setup prints a portion of the animal embedded with the signer’s name in a special font called Elephont. To take engagement a step further, supporters worldwide can view the printer at work via live-feed video on the campaign site.

Abercrombie + Fitch logo-adorned apparel on the outs as teens continue to shift away from showy brand-centric fashion to cheaper, unmarked pieces that can they can use to express individual style. Accordingly, Abercrombie & Fitch Co. has made a bold move and decided to remove the prominent logo from their gear after reporting their shares fell as much as 8.5 percent on Thursday, the tenth straight decline in quarterly same-stores sales. According to Chief Executive Mike Jeffries, “In the spring season, we’re looking to take the North American logo business to practically nothing.” #TeensRunRetail

This week Facebook announced a new targeting feature that enables advertisers to reach people based on the network connection — 2G, 3G or 4G — they most often use when accessing Facebook. For advertisers, targeting by mobile network type will mean the option to choose creative that will run smoothly on any given device and connection speed, and for consumers, a less frustrating brand experience for users with slower connection speeds. Right time, right people, right creative. Success.

College students everywhere rejoice with the announcement of Taco Bell’s latest promotion in support of their Dollar Cravings Menu offering the chance to win a LIFETIME SUPPLY of FREE TACO BELL! [Insert a choir of angels singing here.] All you need to do is find one of eleven everlasting dollar bills put into circulation nationwide. To date, four have been released in MI, IL, TN and CA. Odds of winning are 1 in 2.4 Billion. Road trip????

Burning Man, the cultural event held in the Black Rock Desert of Nevada, kicked off this week with around 70,000 people expected to show. The event is either celebrated or criticized for the overall culture of the event. The event has been held annually since 1986, which is especially unique for a cultural event. The amount of self expression and the challenge to be self reliant have allowed the event to grow every year. We would love to hang out on the playa, but the 3 day drive might be a bit much. 

The city of Portland, OR is nearing approval to create tiny home communities on public land to help lessen the homeless community. The project is receiving support from all parties involved. These tiny homes would have small rent and allow people to have a place to call home that won’t break the bank. As for the aesthetics of the homes, planners are hoping to make small homes that fit the Portland feel. This is cool stuff and we hope other cities follow suit. 

Instagram hopes to change the shaky videos uploaded to its app with the introduction to Hyperlapse, an app that allows users to create seamless time-lapse videos. The developers behind this new app have tried, and succeeded, at making a simple and easy-to-use app that anyone can use. Tracking shots can be set up in less than a minute versus traditional time-lapse set ups. Thanks again Instagram, for allowing us to all be photographers.