Whether you are an athlete or not, people everywhere use music to get into the proverbial “zone”.
Beats by Dre continues to effectively leverage celebrities to build their brand. Instead of solely having superstars endorse their product, the brand’s most recent spot provides a relatable, affective narrative of one of their main ambassadors, LeBron James.
Filtering back and forth between LeBron’s workout and videos of him growing up with his mother, the ad provides a raw, intimate look at LeBron’s humble roots in Akron. The shots of his blue-collar hometown remind you that the superstar is someone you can relate to—an individual who has worked hard to succeed and doesn’t forget about those who helped him along the way.
With over 4 million views in two days, the spot has been motivating individuals everywhere. Check it out here to break your afternoon lull.